Maybe this is all just a marketing phase they’re going through, but I hope they keep it up. Actually, Harbor Freight never really seemed synonymous with high quality either. The “unbelievably low prices” never really seemed to convey “quality” to me. “Reliable performance” seems to be a new claim for them. Harbor Freight has thrown around words such as “professional precision” and “rugged construction” before. Sometimes a super coupon would feature a new tool in a comparison chart against a popular brand model. Even when there was a new product mention, such as a new color of tool cart, the emails were nearly entirely composed of paper flyer-style coupons. Going back to 2019, there are newsletters about “free events,” liquidation sales, inventory blowouts, super coupons, parking lot sales, and such. Maybe this isn’t a brand new approach, but I can see a definitive shift when looking at how their email newsletters are different now compared to last year. Harbor Freight is experimenting with messaging such as “reliable performance,” they’ve improved their product-based marketing, and they’re emphasizing customer projects and efforts. At the end there’s a note to use Harbor Freight’s projects hashtag in social media posts for a chance to be featured in future newsletters. Looking at another newsletter, there are user projects and links to some of the tools used to create them. Where’s the “unbelievable low prices” messaging here? There’s also a “closeout special” in the newsletter – I suppose they’re clearing out Central Pneumatic air compressors in favor of the McGraw. Plus, it’s not even accurate – the Menards is $156 with mail-in rebate, not $175. I still don’t like how Harbor Freight selects the “compare to” models based on current pricing of competitor models. There’s still an “Instant Savings” entry, and although their “compare to” model is also an ultra-quiet model, the California Air Tools is only slightly more expensive. New “Ultra-Quiet” Harbor Freight Fortress Air Compressor Maybe they read my post, where I question why Harbor Freight is comparing Fortress air compressors against different classes of compressors instead of competing like-quiet brands and models. With their ultra quiet Fortress air compressors, Harbor Freight has turned their attention towards California Air Tools. I wonder if user sentiments are changing. I’ve seen messaging in online community forums, where it’s said tool users can look to Harbor Freight for tools or supplies, as long as the products don’t have a motor or involve compressed air. THIS is how you sell tools, not with “tool disposal” notices. They have breakdowns of the features and specs, and images of the two compressors’ 5-star ratings. In the newsletter, Harbor Freight’s “reliable performance” claims are centered around the McGraw 3 gallon air compressors, priced at $60. “Find the right compressor for any job.” This is much different than the message they usually send out. The newsletter opens up to the above image, where Harbor Freight invites you to check out their full line of compressors – find the right compressor for any job. This wasn’t another “Icon Beats Snap-on,” “Tool Disposal,” or promo newsletter, it focused on Harbor Freight Tools. There were a couple of product-focused newsletters, but to be honest I never paid much attention to them.Īnd then I noticed a new email, with the subject line Reliable Performance at Unbeatable Prices. Most of Harbor Freight’s email newsletters in 2020 were focused on sales, coupons, and promos. Safety Recall Information - For important safety recall information, click here.įor any difficulty using this site with a screen reader or because of a disability, please contact us at 1-80 or For California consumers: For more information about our privacy practices, click here.“Tool disposal notice?” That’s the opposite or reassuring. For more information, go to or see a Harbor Freight store associate. No other meaning of "Compare to" should be implied. Prices advertised by others may vary by location. To receive the coupon prices online, the coupon code(s) must be entered into your shopping cart.Īt Harbor Freight Tools, the "Compare to" price means that the specified comparison, which is an item with the same or similar function, was advertised for sale at or above the "Compare to" price by another additional retailer in the U.S. PRICES - Although we make every effort to assure that our prices, products and coupons are advertised as accurately as possible, we are only human, and in the event an error is made, we reserve the right to correct it. No use on prior purchases after 30 days from original purchase or without original receipt.
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